How to Blog on Shopify – Shopify web stores are setup to emphasize products and product listings. Though product listings can often rank for transactional keywords, there may be additional ranking opportunities for informational searches. This is where your blog comes in.
Shopify SEO expert Chris Long from Go Fish Digital (gofishdigital.com) explains how you can get your Shopify store to rank higher in Google’s search results by creating:
(1) Content around common topics
(2) Content targeting related searches
(3) Hub content
Blogging On Shopify: https://searchengineland.com/blogging-for-shopify-a-unique-seo-approach-335106
Shopify SEO Learning Center: https://gofishdigital.com/shopify-seo/