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Marketing has taken on a whole new look in the last 15 – 20 years, and it evolves faster with changes in new online platforms daily. No matter what industry you’re a part of, you must have a successful online marketing strategy so that you can reach new potential customers. So what does this mean for your business? It means you MUST have an internet marketing strategy that includes your website, search engine optimization, and social media.
These channels each serve a varied purpose and a potentially different audience and messaging needs. Crafting the proper strategy to meet your potential prospects and connect with your customers are the first steps in what should be an active and engaging online presence.
Pulling all of these digital tactics together is SEO. SEO, or search engine optimization, allows your website to rank higher in search engine results pages for searches related to your business, products, and services. One of the best and proven strategies for optimizing or increasing your online presence is to post content that is relevant to your business and those prospects or communities you are trying to reach and impact. These posts can be written or done as a video. Map out several key topics or themes to write about yourself, assign to your team or outsource so that you can post and repurpose weekly on all social media sites. Be consistent as this takes time, but it pays off! As you post videos, or social media, or send emails, you should have your ultimate goal of driving traffic to your corporate website and converting customers.
Digital marketing works for every business–but finding the right mix and executing your strategy is what will make your business soar.
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