In this provocative initial episode, Arvind R.P. (CMO, @McDonalds India W&S) signs up with Dhiraj Gupta (CTO & Founder, @mfilterit1570) for a sincere, academic discussion on how marketers can obtain the very best out of digital.
01:44 – broken assurances
07:15 – Isa play book
07:45 – What concerning companies, impression of control
10:25 – Measuring ease rather what actually matters
14:00 – inspect my ads
14:45: Illusion of efficiency
16:00: Tips for fellow marketers
23:50: Arvind on Brand Safety
29:58: Programmatic
34:42: Bots, Bias and Bullshit Metrics
51:10 – Rapid Fire
What’s covered:
Exactly how to navigate digital’s assurances of targeting, transparency, and performance
Why marketing experts need to look past CTRs, brand lift, and last-click attribution
Just how to safeguard budget plans from bots, made-for-advertising websites, and ineffective media acquiring
The value of social nuance in brand safety
Why market mix modeling can help bring sanity and equilibrium to dimension
What you’ll take away:
– How to spot and prevent efficiency ineffectiveness
– The genuine duty of programmatic– and how to make it work smarter
– Which metrics CMOs ought to concentrate on for long-term brand health and wellness
Enjoy the complete episode now– and share it with marketing experts that’ll profit from these insights.
Comply with Filters OFF for more candid advertising and marketing discussions that assist drive much better end results.
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